Chirp-n-Crunch

Chirp-n-Crunch is a cereal concept I created to address a common problem: many healthy cereals look dull or too serious on the shelf, making them less appealing to younger or more casual consumers. I set out to design packaging that felt fresh, organic, and fun. Something that instantly catches the eye and invites a positive start to the day.

The result is a playful, nature-inspired visual identity in two fruity flavors: strawberry and blueberry. Every element of the design from color palette to typography was carefully chosen to balance health-conscious messaging with youthful energy, creating a product that’s both nourishing and joyful.