Lusitania Marble & Granite

This project involved creating a refined brand identity for a marble and granite company specializing in custom stonework. The goal was to design a logo and business materials that reflected both craftsmanship and sophistication while maintaining a modern, trustworthy aesthetic. The client was interested in incorporating his Portuguese background into the brand.

The client wanted to subtly incorporate his Portuguese heritage into the brand. To achieve this, I integrated the “Portuguese Cross” as a symbolic element representing tradition and pride while ensuring it complemented rather than overshadowed the overall identity.

The final identity combines clean typography with a geometric emblem inspired by stone patterns and Portuguese design influences. Together, these elements create a visual system that conveys durability, elegance, and professionalism across various applications from business cards and signage to vehicle graphics.